Fire Island Beer Co. (http://www.fireislandbeer.com) will release its third beer (and first seasonal) at the end of August, the autumn-inspired Pumpkin Barrel Ale.
Between the shift to cooler temperatures and crisp, early-evening breezes, the multiple layers of long sleeves, the repeated viewings of “It’s The Great Pumpkin, Charlie Brown,” and of course, the change in foliage, there’s just nothing quite like autumn. It’s my favorite time of year, not only to sit back and reflect on life and what’s important, but to do so with a spice-infused, pumpkin style brew. Just last week, I had the Weyerbacher Imperial Pumpkin at Mugs Ale House in Brooklyn (during Mugs’ “A-Rated” weekend), and I couldn’t help but get hyped at how we’re only a month and change away from the start of fall.
The pumpkins are coming! The barrels, too!
Here is the full press release for Fire Island’s Pumpkin Barrel Ale:
Fire Island Beer Co. Celebrates fall’s bounty limited release of local Pumpkin Barrel Ale
July 19, 2010 Fire Island, N.Y. – This fall, Fire Island Beer Company celebrates the harvest by launching the local brand’s third craft beer, and first limited release – Fire Island Pumpkin Barrel Ale. This seasonal ale is the third brew in the company’s stellar lineup – Fire Island Lighthouse Ale, and Fire Island Red Wagon IPA debuted in 2009. To create this exceptional brew, the team from Fire Island joined forces with a sustainable New York farm to source local hops to produce a new craft ale of unparalleled quality. Fire Island Pumpkin Barrel ale will be launched to limited distribution in late August 2010.
“Fire Island Beer Company is taking a big step with our limited seasonal ale,” says Co-founder and Head Beer Maestro, Tom Fernandez. “We wanted to create the ideal seasonal beer to kick off our limited release series. Pumpkin Barrel Ale is a masterpiece of hops, herbs and spices: cinnamon, nutmeg, ginger, cloves, allspice and, of course, a ton of real pumpkin to impart a festive, seasonal taste. “
What started as a basement home brewing experiment has grown into a boutique portfolio of meticulously crafted and well-received beer. Fire Island Beer Company did not want to risk the integrity of their recipes in order to share them with a wider audience, so the team enlisted expert industry help from the Olde Saratoga Brewing Company to bring their recipes to life. Fire Island Pumpkin Barrel Ale will be brewed by Olde Saratoga Company but will source their hops from Pompey Mountain Hops Farm – a standing member of the The Pride of New York, which is a program dedicated to promoting and supporting the sale of agricultural products grown and food products processed within New York State.
Fire Island Beers are renowned for their innovative brand identity, and the Pumpkin Ale packaging features original artwork and copy that will anchor all packaging, point of sale materials and digital applications for the beer company and its brands. One way the brand will share its spirit is through the story that can be found on the rear labels of the Pumpkin Barrel Ale, which will communicate something about “The Other New York” – Fire Island, and the mindset found there.
“When we started Fire Island Beer Company, we set out with one mission: to create world-class craft beers that are inspired by the color, character and delicious experience of Fire Island. With Pumpkin Barrel Ale we’ve taken the next big step in realizing that mission and are really seeing it all come together,” said Jeff Glassman, President and Co-Founder of Fire Island Beer. “We are all about good times and great beer.”
Fire Island Pumpkin Barrel Ale has an 4.8% ABV and is available in single 12-ounce bottles, 6-packs and on draft through Manhattan Beer Distributors to accounts in the NYC Metro, Upstate NY and Long Island areas.
Regards,
Jeff Glassman
Expect Fire Island’s Pumpkin Barrel Ale within the next three weeks or so. Giddy.