Cool Shops: Sophi Blu, Northport

I’m a huge fan of shopping local and nothing perks me up more than a trip down Main Street in Northport. On the hunt for baby gifts, I recently decided to visit Sophi Blu, a children’s clothing boutique located at 187 Main Street. A cheery pink door and two crafty spring window displays welcomed me as I approached and well, once I stepped inside, owner Jacqui Maggio welcomed me with a huge smile and infectious energy.

Maggio first opened Sophi Blu in the summer of 2009 and has been welcomed with open arms by patrons and business-owners alike in the Northport community. In fact, during my visit, Maggio was chatting up a return customer who was eager to send a few special goodies to her family living overseas.

A former buyer for the children’s department at Saks Fifth Avenue, Maggio has brought a fashion-forward, chic selection of apparel for baby and tots to our happy little suburb. While you’ll find a good selection of basics from U.S. brands such as Zutano, Maggio artfully weaves in pretty dresses, oh-so-cool rocker tees and everything in between from labels around the world such as Catamini (France) and Mayoral (Spain).

“We have a unique inventory, it’s tough to find some of the European labels in local shops,” says Maggio. “Of course, you can find them in New York City, but I make it a little easier, bringing the brands here to Long Island, and at a good price point.”

Case in point? The frilly, fluffy tu-tus I spied in a rainbow of juicy shades. As I ooh and ahh over them, Maggio goes on to explain how items like these are popular with moms booking photo shoots for their children right there in the shop.

“We offer free portrait sessions to customers with photographer Cheryl Lynn of Cheryl Lynn’s Designs,” she explains. “She is great with kids and we set it all up in my studio space in the back. It’s so fun–the moms and kids love it!”

I love the idea too. How fun to shop the day away and then come back to play dress up in front of the camera? For this and many other reasons—including the amazing selection of clothes and accessories both in store and on her website (–I have become a big fan of Sophi Blu.

Sophi Blu is located at 187 Main Street, Northport, NY.
Phone: (631) 651 – 2950
Open Tuesday – Sunday (Closed Mondays)

lauren debellis

A former magazine editor, Lauren DeBellis has been writing and producing stories about home decorating and design for nearly ten years. She resides in East Northport with her husband.