Barneys on Madison Avenue in Manhattan held a launch party for a shopping event dedicated to the Ellen Hermanson Foundation, a non-profit focused on raising awareness of breast cancer and serving breast cancer patients on the East End. The three-day event was in recognition of Breast Cancer Awareness Month. ellensrun.org

Photos by Tom Fitzgerald and Pam Deutchman for Society-In-Focus / society-in-focus.com

Sandy Rosenthal, Andrea Warshaw Wernick, Alyse Ruth

Ann Ciardullo, Christine Weinberg, James Weinberg

Julie Ratner, Robert Ellis Silberstein, Hope Klein-Langer

Stephanie Newhouse, Jane Pontarelli

Julie Ratner, Hope Klein Langer, Patti Kenner, Ann Ciardullo

Linda Shapiro, Ann Ciardullo, Julie Ratner, Rose Franco