12 Days of Relief

A coalition of advertising and media companies have collaborated to produce “12 Days of Relief” (www.12daysofrelief.com), a video captured last week in Rockaway, Queens, NY and Seaside Heights, New Jersey, featuring real victims of Hurricane Sandy singing a variation of the classic holiday song The 12 Days of Christmas.

In this video, shot amid the ruins and continuing clean-up from the storm, the hurricane victims reference “what I really need” – basic survival needs like socks, lost treasures like a young girl’s toys, lost business, lost housing and more emotional needs like hugs.

On the site, there is a mechanism to donate funds to the Salvation Army’s Hurricane Sandy Relief fund – https://donate.salvationarmyusa.org/12daysofrelief

“12 Days of Relief” was created and produced in partnership between Boston-based advertising agency Mullen and the NY-based production company Hungry Man with diretor Dave Laden. The project is supported by National Geographic Channels; Brightroll, Yume and Turn.