Pop-up Shops For The Summer Season

Memorial Day Weekend signifies the remembrance of the ultimate sacrifice made by many in the name of freedom. For New York natives, this three-day weekend also marks the shift of direction towards our island’s east end for another summer season. This season, Hampton Style will showcase our favorite trending spots, stylish finds and local happenings, so pack your bags and mark your social calendars as we embark on our most fun-filled season yet.


For the unknown, The Hamptons represents a seaside Mecca filled with celebrities, socialites and business moguls. For the locals, The Hamptons are more that its inhabitants, it’s a lifestyle in a setting that embodies the perfect balance between cultivated farmland and pristine beaches. It’s natural beauty captures visitors, many of which temporarily relocate their businesses with their seasonal Pop-up Shops. Each summer, these quaint summer village facades, are altered with new designer collaborations for the masses.

AERIN, Southampton

Aerin Lauder, has gone beyond her position as image director for her family’s namesake cosmetic brand to bring her personal lifestyle line, AERIN to Main Street in Southampton. AERIN Southampton houses a curated mix of Lauder’s favorite brands along with items of her own label, as well as collaborations with Erickson Beamon and Oliver Peoples. Shoppers can expect to find a mix of home decor, beauty products and fashion accessories that reflect the east end lifestyle of this Wainscott native.

MissoniHome, Southampton

Also located in the village of Southampton is MissoniHome. This Italian brand brings its iconic prints to nearby residents with its first freestanding location on the east end. MissoniHome stays true its reputation with a collection of home accessories and outdoor furniture in colorful patterns, chevron textiles and knitted embroidered fabric. This lifestyle brand provides a cheerful alternative that easily complements the whitewashed walls of the idealistic Hamptons home.

Serena & Lily, Wainscott

The Serena & Lily Beach Market in Wainscott, NY captures The Hampton’s lifestyle within its atmosphere and seasonal products. The boutique itself will serve as location for events throughout the summer with an outdoor gallery exhibit the week of July 7th. Founders, Serena Dugan and Lily Kanter will remain local residents and will premier product collaborations with an array of emerging artists throughout the season. The beach market offers limited edition summer accessories and home decor in the brands signature patterns that will appease the senses of its visitors.

Surf Bazaar, Montauk

At the end of our island, Bethany Mayer’s brings bohemian style back to Montauk for yet another season with the Surf Bazaar located at The Surf Lodge. The concept of her first Bazaar was conceived in Montauk, NY based on the local surf culture and later launched at The Surf Lodge in May of 2010. Since then, Mayer continues to provide a well-edited collection of beach essentials along with her label inspired by Tibetan prayer flags. The Surf Bazaar uniquely captures that relaxed essence that can only be found in Montauk, NY.

AERIN Southampton
83 Main Street
Southampton, NY

50 Jobs Lane
Southampton, NY

Serena & Lily Beach Market
332 Montauk Highway
Wainscot, NY

Surf Bazaar at The Surf Lodge
183 Edgemere St.
Montauk, NY