In my quest to find interesting and unique mentions of the New York Islanders in American sporting culture, I was pleasantly struck by artist S. Preston’s minimalist designs that brilliantly captured the franchise.
On this website, Preston says his art is meant, “to grab the essence of identity of a subject through eliminating all non-essential forms, features or concepts. Minimalism is any design or style wherein the simplest and fewest elements are used to create the maximum effect.”
He created a spread of NHL logos that has since been featured in Sports Illustrated and on Deadspin.com.
For the Islanders he simply focused on the silhouette of Long Island and the puck that sits below the island in the actual team logo. The identity is the island, the homeland, the mother ship of the franchise and the puck is a small and simple element that brings in the spatial recognition of hockey.
Some logos are better then others, of course, and are all available for download as background screens for iPhone 4 or 5 devices.