My Love Affair with a Brand, One of Many: Lorac

There are some retail cosmetic lines that continuously impress me, while there are others who continuously do nothing for me. Now it is important to remember we are talking about makeup here, not politics-it’s supposed to be fun and I prefer to keep it real. As a makeup artist, I passionately and obsessively maintain one great cohesive quality makeup collection, along with some secret weapons, to do my work. The items you will find in my kit are ever changing and range from mass market brands such as E.L.F to luxury lines like Eve Pearl. It gives me great pleasure when I find something I love so much that I want to share it with you.

So what am I going to go on and on about? It is by the brand Lorac and it is a 16 color eye shadow palette that is the answer to many of my product junkie prayers. The obsession with this palette exists for many reasons.

First and foremost, the colors are earthy and have a wide range from nude to light bronze to deep purple, and apply full color with one swipe wet or dry. The deeper shades work great to transform your day look into night and also define the eye line.

Secondly, every color you need, whether a lighter look or all the way to the popular black smoky drama, it’s in there.

In addition, the texture of every color is velvety and super soft, almost like a creamy powder which allows for minimal fall out and a flattering dewy finish that makes your eyes dance.

Last but not least, the “hero” attribute for this palette is the mix of matte texture and radiant finishes. It makes for a perfect mix to contour and highlight and turn up the volume. All the colors and textures blend beautifully together.

What I wish would change…

I need a matte vanilla or cream colored shade in there, and I would love it to be double the size as the other ones, make refills, or singles in pots. I have found that I have to buy new palettes for one or two colors when I have barely touched the surface on the deeper shades. I personally think the nude matte shade used on the brow is the most important step for a perfect eye look, hence why I go through it so quickly as a makeup artist.

Where do you get it?

I think every woman who wears makeup, should give this palette a go. It is well priced at $42 and it is available at beauty retailer ULTA, and online at

Take my advice on this, I promise I will not steer you wrong. The key to cosmetics that make me happy are the combination of high quality products, pricing, and color range. This is a top pick for me and always will be as long as it holds its integrity. So many lines have sold out for a profit margin and reduced their integrity, but Lorac continues to maintain its cosmetic soul and it shows in the products.

A special thank you to my colleague and friend Dean Fournier, National Artist/Media Spokesperson for Lorac Cosmetics, for introducing me to the line back in my retail/brand executive days. You can see him on TV as he represents and demonstrates the Lorac brand on the shopping networks.

matthew ambrosio

matthew ambrosio

Matthew Ambrosio is a considered a beauty connoisseur on many levels. As a designer and image expert he presents a fresh and realistic attitude towards personal aesthetics and style for men and women.