Stepping inside Pandemonium at 220 Deer Park Avenue in Babylon is like stepping into the closet of a hip older sister or a stylishly cool friend. The warm wood floors, light and airy décor, tray of snacks and of course the clothes beckon to those standing on the street.
“It’s like walking into the closet of your dreams,” owner Jacqueline DiDonato said. “You can come and walk out with everything you need.”
DiDonato opened the boutique in 2005. She was in the restaurant business and before that in corporate retail.
“I always wanted to get back in fashion, but I wasn’t happy in corporate retail so I waited until I was able to open up my own place,” DiDonato said. “My partner built it and I filled it.”
She filled it with upscale clothes and accessories. Literally everything for a perfect outfit with many of the items made in the US.
When she first opened she designed an area of the store for the men. There’s a couch and snacks and wine some evenings. The area, though, has become the place for everyone to gather not just the men.
“People come in to hang out with us for a bit,” DiDonato said. “Sometimes they kill a bit of time or walk out with a new piece.”
As much as clients like stopping by the store, DiDonato likes coming into it for work.
“It’s a comforting place to work,” DiDonato said. “We love our clients, we develop a relationship with them. Some of them have been with us from the beginning and we’ve gotten to know them well. It’s a very intimate shopping experience.”
DiDonato tailors items to the people that shop with her. She will often call a client when they have a piece in she thinks they will love. When the recession hit shortly after she opened she even adjusted what she bought for the store in response to people’s uncertain finances, adjusting her buying with how the stock market was doing.
Even the shopping bags are tailored to the experience. Purchase an item and walk out with a hand painted bag, some even done by DiDonato’s father who is an artist.
Watch these videos to see two of DiDonato’s current favorite items in the store.
If you go:
220 Deer Park Avenue
Babylon, Long Island 11702
Monday to Wednesday 10 a.m. to 7 p.m.
Thursday 10 a.m. to 8 p.m.
Friday 10 a.m. to 7 p.m.