Soludos:The Soles of Summer

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This past memorial day weekend marks the official kick off to the 2014 summer season on Long Island’s east end. The annual time in which the weather shifts only to reveal pristine beaches and neighboring main streets, alive with the bustling of an influx of residents, pop-up shops and seasonal product launches. The youthful spirit is found within all of us as we replace the corporate attire which temporarily defines us with a pair Soludos, the soles of summer. However, this season the brand premieres their newly expanded product launch of kikoy wraps, totes and beach bags at some of our most favorable summer locations.

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Soludos Spring/Summer ’14 Collection

This summer season, Soludos founder Nick Brown, has developed a prime pop-up shop at one of Montauks most youthful destinations, The Surf Lodge. The footwear label has had a constant presence at this haute summer spot since the company’s fruition. Having been one of the first locations to carry the Soludos shoe, the aesthetics of the newly expanded product line has continued to harmoniously reflect and further compliment the laid back nature of this east end locale.

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Soludos at The Surf Lodge, Montauk NY

The Soludos tote collection along with a recreational backgammon set will be sold exclusively at The Surf Lodge’s Soludos x Summer Shop. The new collection will be displayed within a series of Mediterranean inspired carts paying tribute to the origination of the beloved espadrilles. The seasonal event included custom juices from Heartbeet Juicery and a branded fire-pit, while featuring paddle ball games and Soludos sponsored paddle board races to capture the ethos of summer.

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Soludos at Tenet, Southampton NY

Soludos has also recently teamed up with Tenet, creating a custom store within a store experience along with personalized window displays at their Tenet Southampton Location. This seasonal collaboration was kicked off with a custom-built beach bar, which served up their Spring/Summer 14’ Collection alongside music, tropical drinks of pineapple water, and lobster roll hors d’oeuvres. The specialized bar which launched Memorial Day weekend will continue to set the summer vibe through Labor Day with a continuation of various events throughout the season.

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Hampton Style Picks

Future Soludos collaborations in the works will feature the wearable graphics for their upcoming collections from illustrator and American artist, Jason Polan. Above, we share our Hampton Style Picks from the Soludos Spring/Summer’14 Collection for both men and women. The starting price point for Soludos espadrilles begins at $36.00.

www.soludos.com