First there was Birchbox, then there was Stich Fix and now there is the Tasting Room by Lot18. No idea, what any of those things are? Well, they’re services where you pay a monthly fee and you get a personalized box of beauty and grooming samples, clothes and accessories and now wine delivered to your door.
On the surface the Tasting Room by Lot18 is a wine club for digital savvy wine connoisseur but there’s a twist.
Members sign up online (costs less than $10) and Tasting Room by Lot18 sends them a box of six small wine bottles. There’s a mix of whites and reds. Now, this is where you have to be able to follow instructions. You go back online, follow the instructions for tasting the wine and answer a couple of questions. Then you get a wine profile with cute names like Class Act, Devil-May-Care. The profile tells you grapes to look for, wine regions to start with, regions for great value and even some suggestions for stepping outside of your comfort zone.
After the sample box, you get a shipment of six full-sized wine bottles in 30 days for $59.99 based on wines they think you will like from your profile. You can cancel at anytime.
The Tasting Room debuted just over a year ago. It was originally a standalone company in California, but Lot18 acquired it and turned it into a more personalized wine clubs.
“Lot18 did have a wine club, but we realized it wasn’t terribly different from any other wine club out there, so we thought about what we could do to personalize the service. One of the ideas was to ship people the mini bottles first, and it turned out that Tasting Room was the only company that could offer a level of quality in the mini bottles that’s consistent with regular-size bottles,” a spokesperson for Tasting Room by Lot 18 said.