The 17th Annual Super Saturday took place this past Saturday, July 26th at The Nova’s Ark Project in Watermill, NY. Co-hosted by Donna Karen and Kelly Ripa, the shopping event of the season brought famous faces and the fashion forward eagerly awaiting the opportunity to rummage the tents for designer discounted finds with proceeds benefiting the Ovarian Cancer Research Fund. The event was produced and exquisitely executed with the help from partners MKG event production and London Misher public relations.
Co-host Kelly Ripa, Beth Stern, Kelly Rutherford, Rachel Zoe and Rodger Berman
The event’s sponsor was Donna Karan New York in tandem with presenting sponsor QVC. Broadcasting live through the duration of the event; national viewers had the ability to purchase the trending designer items from the comfort of home. At this present time, QVC Presents Super Saturday LIVE has successfully delivered more than $7.4 million in past funds benefiting The Ovarian Cancer Research Fund.
The Super Saturday Garage Sale Tent was filled with seven rows of high-end to contemporary designer participants such as Club Monaco, Henry Bendel, Intermix, Helmut Lang, J Brand, DKNY, Ralph Lauren, Theory, and Diane Von Furstenberg to name a few. The event also newly showcased a booth featuring emerging designers such as Ariana Rockefeller, Time’s Arrow, KAELEN, and Ralph Leroy all of whom are ready to take the industry by storm. Some familiar east end faces were also seen trying their hand a lady luck at the Super Saturday raffle booth in hopes of winning prizes from lust-over-labels Manolo Blahnik, Lorraine Schwartz, Dolce & Gabbana and Barney’s New York.
Famed celebrity stylist to the stars, Rachel Zoe featured a Designer from A to Zoe tent, which showcased a compilation of clothing, and accessories from designers Proenza Schouler, Oscar De La Renta, J.Mendel and Stella McCartney. Cameron Silver, founder of Decades, Inc. also supported the cause with a carefully curated array of vintage clothing and accessories at Cameron’s Corner. Additional event activities included a PRIV braid bar, Rolls-Royce photo booth and complimentary psychic readings with Betsy Wahmann.
Guests took a break from the haute hunt for a cause to dine on the delicate delights from favored eatery Sant Ambroeus while sipping on Simply Super Saturday Cocktails infused with Smirnoff Lemon and Raspberry Pomegranate Sorbet Light. Like many summers past, Super Saturday maintained the tradition of remaining a genuine family affair. Celebrity guests took their children from the welcoming red carpet to the kids’ carnival where they had the opportunity to enjoy rides, arcade games and the Stitched Fashion Camp developed by Fashion Designer Rob Younkers and the notable editor-in-chief Joe Zee. Last year, Super Saturday raised close to $3.7 million dollars for the Ovarian Cancer Research Fund. The tone of this year’s event sparked speculation of a similar return beginning with the generosity of designers and style participants and continued with the exit of bags filled.