Shanette Barth Cohen is easy to find the early mornings of Hampton Classic. The executive director since 2005, Cohen gets in around 6am. She’s on Facebook, Twitter and other social media networks first thing, checking in and then she’s looking at any schedule changes. That’s about where the predictably of her daily routine during the 10 days of the Hampton Classic ends.
“I’m not a manic running around,” Cohen said, “Most of the time I’m at my desk, fielding calls.”
She’s also checking in with what’s going on at showground, stopping by the VIP tent, and interacting with the riders.
“Every year I have high hopes to make it to all the shops, but really all I manage is quick hello,” Cohen said.
By the end of the day she’s gathering her staff to go over the day and planning the timing of the next day.
“There are so many moving parts, the staff and crew work their tails off,” Cohen said.
As executive director, Cohen is in her element at Hampton Classic.
She rode as kid and continued to out of college for a while. Then as the President of the Barth Group LLC, a New York-based event marketing company serving major corporations she marketed and planned events for organizations including the National Horse Show when the former co-directors of the Hampton Classic were stepping down, she applied for and took over the position as director of a show that is very dear to her.
“It’s always been special. For me, riding wasn’t year-round and Hampton Classic was the end of the summer. It’s a special place to get any ribbon because it was just the best horses and riders,” Cohen said
At the end of the 10 days she continues the process of her predecessors, sitting down with her team, to find out what went well and what could be better.
In the nine years she’s been director she’s slowly made it her own. The Long Island Show Series for Riders With Disabilities has been here since 2006, something she’s very proud of. Prize money at the Hampton Classic has increased and there are more other daily events such as an adoption day with the ASPCA and a farmers market.
And every day Cohen starts her day by tweeting about those and other happenings at the Hampton Classic.
The 2014 Hampton Classic takes place Aug. 24 to Aug. 31 at 240 Snake Hollow Road, Bridgehampton, NY.