Over the summer, the New York Islanders released a special “Tradition on Ice” logo to commemorate the final season of play at Nassau Veterans Memorial Coliseum.
Aside from some marketing campaigns that work well with the “Tradition on Ice” slogan, I wasn’t sure how the team would capitalize on the logo. I took a trip to the team store at the Coliseum the day prior to Opening Night and was pleasantly surprised by the breadth of assortment available.
You can find everything from photos and pucks to pennants and apparel. There really isn’t much you’d hope for after a visit to the store. The sales staff did a solid job in creating sellable items with the new commemorative logo.
For many, this final season at the Coliseum seems like a hockey funeral. Some are completely against the logo and commemorating such a horrible point in franchise history. But a logo is a logo and it honors the history and tradition of the Coliseum. You can’t argue that.
Among the top items available for sale at the team store (while supplies last, of course):
*Canvas print, in white or blue, featuring the Coliseum “Tradition on Ice” logo
*Lineage banners, showing all of the franchise anniversary logos
*Apparel, including special hats, sweatshirts and tee shirts, some from ’47 Brand
*Ticket stub holders to collect as many tickets from the final season as you can
*Mini copies of retired jerseys and championship banners
If you’re looking to just purchase the patch that the players are wearing on their jerseys, you’re not going to be happy. According to members of the store sales staff, you can only get the patch on a jersey, not by itself.