Anticipation had been looming ever since Victoria Beckham announced the launch of her first ever boutique and now with the opening of her boutique in London’s Mayfair district her fashion dream has become reality. Home to some of London’s biggest luxury giants, Victoria Beckham’s store stands between Jimmy Choo and a high-class art gallery, it is opposite the popular Dover Street Market and is just a stones throw from the Ritz and Christian Louboutin – it couldn’t be located on a more sartorial, savvy street.
Her boutique is more akin to a luxurious cocktail bar as opposed to a conventional fashion store. Elegant shop assistants flawlessly walk around consulting their iPads, (tills were certainly not on her fashion credentials list). Handsome young men wander around carrying trays of refreshments whilst a dapper doorman is on hand to greet the influx of guests. Victoria Beckham’s transformation from an archetypal WAG to a high-end fashion designer really has won over the Nation!
This new feature certainly doesn’t offer the only incentive to venture into enchanting Mayfair. Just round the corner from 36 Dover Street is the legendary restaurant, Langan’s Brasserie, one of London’s most favored bistros. Whether you’re having a quick morning breakfast, a power lunch, a romantic dinner, or a leisurely Sunday lunch, Langan’s have an irresistible menu to satisfy every occasion!
If your credit card hasn’t received too much of a dent after this, then a trip to the Ritz should definitely be on the agenda. It defines the classic ideology of British afternoon tea, especially during the Christmas season. For a truly festive occasion, The Palm Court in the Ritz offers a deluxe afternoon to guests with an endless assortment of treats including fluffy cakes, creamy scones and delectable pastries.
With London’s artistic culture, high end shopping and exquisite bistros, it is difficult to pick a district that could be crowned the ‘Jewel of London’. However, with the arrival of Victoria Beckham’s new store on iconic Dover Street, Mayfair has set the bar high. There now promises to be even more global attention and showbiz royalty in this beloved and legendary hub!