Craveability Factor

Hamburgers and hot dogs are nostalgic food. A bite of one made right can take you back to baseball games as a child, backyard barbecues, and lazy summer days. At least that’s the thought of those behind BurgerFi, which opened in Uniondale on Friday, Feb 27.

“There’s a craveability factor; hamburgers and hotdogs are so very nostalgic,” Steve Lieber, BurgerFi’s director of franchise development said.

BurgerFi is part of a trend of companies seeking to make gourmet food fast or fast food gourmet depending on your mindset. Founder Jon Rosatti opened the first BurgerFi location in Ft. Lauderdale, Florida in 2011. Today, there are more than 60 locations spread out around the country and plans for another 30 to 50 locations to open by the end of 2015. The Uniondale location is the third on the Island with another location in Commack expected to open soon.

chicago hot dog
Chicago Style Wagyu Beef Dog

You won’t find salads on the menu. This is a burger and fries joint, but there is a made in house quinoa VegeFi Burger with white cheddar, lettuce and tomato that comes on a lettuce style wrap with BurgerFi’s secret sauce which Lieber said is made up of 15 ingredients.

His favorite though is the BurgerFi Cheeseburger: a double natural Angus burger with double American cheese, lettuce, tomato and that BurgerFi sauce. There’s even a Breakfast All Day Burger with maple syrup in it.

“We like that sweet and salty taste,” Lieber said.


The diverse menu includes fresh cut fires, hand battered onion rings, Kobe beef hot dogs, colas made with natural sugar cane and craft beef and wine. BurgerFi promises that all of its food is free of steroids, antibiotics, growth hormones, chemicals and additives.

“It’s weird I never would have eaten all these things on a hot dog separately, but all together they taste great,” Lieber said as he looked at the Chicago Style Wagyu Beef Dog, which has mustard, neon relish, onion, tomato, sport peppers, celery salt, pickle spear all on a poppy bun.

“I think you have to be from Chicago to know how to eat this,” Lieber said before taking a bite.

It’s not just the food that’s environmentally responsible though the hip atmosphere that surrounds those that step inside is also green with chairs made from recycled cocoa cola bottles, tables made out of compressed recycled wood and BurgerFi Uniondale is the first location using solar panels to produce at least 20 percent of the eatery’s energy usage.

If you go: BurgerFi Uniondale is at 1002 Hempstead Turnpike Uniondale, NY 11553.