24 Hours of Creativity

Imagine having one of the top ad agencies in the world staying up all night to work for your charitable organization. In 24 hours, they could create a tv spot, or a logo or a website or a social media campaign, whatever your organization needed. Now imagine those 24 hours of work being free.

Every year more than 100 ad agencies around the world provide pro-bono creative and marketing services to selected groups of nonprofit organizations. Called CreateAthon, the 24-hour creative marathon has provided more than 1,300 nonprofits with nearly $17 million of ad agency work in the past seven years.

Applications for CreateAthon 2015 are now open. The Long Island based advertising and marketing agency, EGC Group, is the only NY area agency participating as they have for the past seven years. In that time, EGC’s 65-person team has served 21 charities, consumed 923 cups of coffee and sacrificed 3,500 hours of sleep.

“The whole agency gets involved,” Nicole Larrauri of EGC said. “It’s the chance for everyone to get to be creative no matter what department they normally work in.”

In past years, EGC has done projects for Girl Scouts of Suffolk County, iPads for Autism, American Heart Association and many more organizations.

Applications will be accepted until the end of summer at which point a panel of judges made up of advertising industry experts will select the charities that will participate. After that, EGC will review the nonprofit’s needs and come up with a plan for CreateAthon.