We are on trend but with substance, culture. We featured musician Benjamin Booker in March and now he’s taking off. When Scholem gives a restaurant a good review, it’s legit. My brother was on the LIRR recently with a copy in his hand and a crowd of passengers started talking him up about the integrity of the magazine.
Advertisers want to be part of Pulse because they see a sense of sophistication and trendiness. We touch every part of this island. We teach people there are things out there that they can do or be part of. I learn things every time I open our magazine, I love contributing to that.
There are so many local businesses that keep our region going, having a first hand in their marketing and putting it out in the world is exciting. The diversity is such a special part of Long Island and Pulse is the place where people look for it.
People can read something about artists—craftsmen, musicians, painters—and then talk about it with other people. Like the Victor Wooten story. The bassist might not be someone every- one’s heard of, but it was so visually stimulating. People listen to new music because of what’s on our pages.