Calling all fashion and fitness freaks, BANDIER Americana Manhasset has arrived and you’re going to want to check it out. The luxury fitwear brand has two other locations in Manhattan and Southampton and opened its doors to the 2,000 square foot Nassau County location early this month with the intention of sharing fashion, fitness and music with Long Island’s Gold Coast.
“We are so excited about our new location at The Americana. Our goal is to open stores in luxury retail destinations around the world, so the Americana was a natural partner for us. My vision was to provide a place where women can shop for activewear pieces that really stand out and blur the lines between fashion and fitness,” BANDIER Founder Jennifer Bandier said.
The BANDIER brand has grown quickly since Bandier founded it in 2013 after breaking her foot and struggling to find comfortable and fashionable athleisure clothing that fit her personal style. Thanks to the overall wellness movement, her timing could not have been more perfect.
“There is a strong fitness community on Long Island […]. People are spending more time in activewear and want workout clothing options that express their personal style,” she said.
The activewear aesthetic isn’t only for the crazed CrossFitters, but for active moms and teens as well. Bandier explains that, “People want stylish clothing that can transition from brunch to the gym.” With the “The Upside” red paisley yoga pant and matching sports bra worn under the “Nesh” lush ribbed neshneck sweater, women can take their workout gear anywhere they can order a latte or glass of vino.
BANDIER Americana Manhasset is just the next step. Bandier’s goal is to expand the brand to different demographics and people around the world in hopes of creating and inspiring healthy lifestyles for her consumers. “We are hoping to build a community of style mavens and fitness enthusiasts that become part of the ‘BANDIER family.'”