Bronzer can serve one of two purposes: to warm the complexion with a sun-kissed glow or to contour for a sculpted face. Finding a product that can achieve both is a tricky maneuver, as the undertones for the former should be warm like a suntan, whereas the latter should be cool to mimic shadows. The best bet is to decide the desired effect and choose from there.
For Summertime Warmth:
Too Faced Chocolate Soleil Matte Bronzer
This powder is free from shimmer to boost the complexion without looking like a disco ball. Use a fluffy brush to dust where the sun would naturally tan the face—across the forehead, down the nose and on the tops of cheeks and chin. The sheer formula blends easily and never looks muddy. Plus, it smells like chocolate! Need we say more? $30 for .35oz
Giorgio Armani Maestro Liquid Summer SPF 15
For an easy back-from-vacation glow, mix a few drops of this liquid bronzer into foundation or tinted moisturizer. This method is the most foolproof for newcomers; just remember that a little goes a long way. The lightweight, waterless formulation is a combination of oils and pigments, so it won’t water down other makeup. $64 for 1oz
For a Sculpted Visage:
BECCA Lowlight Sculpting Perfector
The cool-toned depth of this cream contour is perfectly suited to add dimension. The secret is to apply by tracing the number 3 along each side of the face—starting at the edges of the forehead, sweeping inward under the cheekbone (making a fish face can help find the sweet spot) and then along the jawline. Blend it out with a fluffy blush for a natural look. $38 for .28oz
Smashbox Step-by-Step Contouring Kit
If you’re ready to get serious about contouring, this kit from Smashbox includes all the essentials to sculpt like a professional makeup artist. The darkest powder acts as the lowlight to contour, the medium shade adds warmth and the lightest shade makes cheekbones and brow bones pop. The compact comes with easy-to-follow diagrams for application on any face shape. $45 for .40oz