Greenery represents new beginnings, emblematic of the pursuit of personal passions and vitality. Pantone’s executive director Leatrice Eiseman explained the vibrant yellow-green is, “satisfying our growing desire to rejuvenate and revitalize. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose…Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape.”
This life-affirming shade is closely associated with environmentalism and nature. Eiseman noted the shade also speaks to emerging innovations and technology because of its of vigor and modernity. “The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” she said. “Through its reassuring yet assertive vibrancy, greenery offers us self-assurance and boldness to live life on our own terms during a time when we are redefining what makes us successful and happy.”
Pantone has dubbed greenery a “trans-seasonal” hue that lends itself to a multitude of color combinations including neutrals, pastels and even Pantone’s 2016 Color(s) of the Year, rose quartz and serenity blue. Still, finding the right complement to such a powerful color can be tricky. To avoid kitschy combinations turn to the color wheel; consider it a road map that bridges primary, secondary and tertiary colors for a flawless color pairing every time. In this instance, steer clear of shades opposite green. For example, bright purple could conjure up a Mardi Gras-esque vibe or a bold orange could leave your living room looking more akin to the Irish flag than the innovative, nature-inspired atmosphere 2017’s Color of the Year is intended to invoke.
Instead, stick to analogous colors: hues neighboring greenery on the color wheel. Think: gold, cool blues and zesty yellows. Since the color is a natural complement to a wide range of palettes, Pantone also suggests embracing the spectrum of possibilities in colorful floral-inspired touches such as petals and blooms paired with lush green leaves, plants and trees. It’s a natural fit.