The appeal of the designer burger is gaining momentum as gastropubs across Long Island and New York are showing off unique interpretations of the classic. That Burger Joint, set to open in just a few weeks, will give Baldwin its very own specialty burger menu.
Founded by local Marcello Erickson, his brother Anthony and parents Richie and Linda Erickson, That Burger Joint will feature everything from loaded mac and cheese burgers to the newest foodie must-have “doughnut burger,” a burger patty housed in doughnut halves rather than a simple bun. Marcello said the burgers will be made fresh to order with local meat ground in-house daily. Cheeseburgers, fries and shakes will be accompanied by not-so-ordinary stuffed potato skins, PB&J burgers, grilled cheese sandwiches and gourmet quesadillas.
Marcello also promises grass fed beef and vegan/vegetarian options. “Growing up in an Italian household, it’s safe to say cooking was a major part of our childhood,” he said. “I studied culinary arts in and after high school and that just solidified what I wanted as an adult even more.”
Marcello, an ’08 Baldwin High School graduate, spent several years working in food service and hospitality in and around the area before attempting to open his own eatery. He spent seven years at Baldwin’s Wander Inn before leaving for Vincent’s of Baldwin (which wound up closing), where he will now open That Burger Joint.
The family has completely renovated the space located at 930 Atlantic Avenue, a location selection Marcello said had more to do with a respect for his hometown than a business strategy.
“Growing up in Baldwin, we knew we wanted to help contribute to the town that we built our lives in. Since Hurricane Sandy, a lot of businesses never reopened and we thought the area would benefit from the idea that we had. It meant a lot to us as a family to be able to reopen the storefront in a location that had so much history also as a family business but unfortunately couldn’t stay open.”
The journey to finally opening hasn’t been easy, either. Plumbing and electrical issues halted the original opening date, but this time Marcello is confident that the finish line is within reach. “It was a long and complicated process but it was worth every minute and obstacle that we faced. We renovated the space completely from the ground up.”
Marcello promises an April open date, as well as a comfortable, family friendly vibe. “My family all played a part in the design for the Joint. It’s a great feeling knowing that everyone played a part in the making of such an incredible space.”