Picture Perfect Doughnuts in NYC

First it was macaroons, then it was cupcakes. Now elaborate doughnuts seem to be popping up all over Instagram feeds. As a dessert (or breakfast) that requires both a creative vision and a refined palate, it’s no surprise that doughnut-dedicated shops are popping up by the dozen in New York City. These six New York City doughnut shops are serving treats that taste as good as they look.

Related Content: Make Mornings Sweeter at Top Long Island Doughnut Shops

Doughnut Plant

Doughnut Plant doesn’t just bring variety in flavor, but also in shape. The Doughnut Plant shops are famous for serving up square doughnuts filled with flavored cream, tiny doughseeds or bigger yeast and cake doughnuts. In addition to a wide array of shapes, visitors can choose from flavors like coconut cream, peanut butter & blackberry jam and chocolate chip cookie with pecans. Warning: guests usually walk out having purchased more doughnuts than intended. Go.


This succulent shop puts the dough in doughnut. Each doughnut is handmade with brioche-like dough and dipped in a sweet fruit or rich chocolate glaze. Every treat in the shop is so uniquely beautiful, visitors will wish they could justify buying a dozen just for themselves. Go.


Lots of donuts, one love! #chelseamarketny #turnstylenyc #plazahotel #urbanspace

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Doughnuttery is killing the game on social media because the staff took an obvious fact and applied it to doughnuts: people like things that are mini. After the doughnut comes out of the fryer, it gets tossed in sugar (patrons can choose from more than 20 flavors, including experimental ones like Cacaoboy and a blend of peanutbutter, cayenne and pretzel). As if being mini and adorable wasn’t enough to make guests post a shameless foodstagram, order 25 or more and they come in a Doughnuttery pizza box. Go.

Underwest Donuts

Underwest Donuts is tucked away in a carwash, but the hidden gem is worth seeking out, especially for the patron who loves coffee as much as doughnuts. At Underwest, guests can dip cake doughnuts in coffee cups adorned with comic-style drawings. The New York City doughnut shop offers flavors like blueberry thyme, maple waffle and jasmine green tea, but its home run is called the carwash—a vanilla and lavender pairing that will have visitors posting pictures of their food with a bite missing because it was just too good to wait. Go.

Dunwell Doughnuts


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Being organic and ethically minded doesn’t stop this vegan doughnut shop from embellishing pastries with drizzles, nuts and flakes. The strawberry almond, sweet butter rosemary and peach doughnuts have been known to rake in the likes, but the true staple is called The Homer, fitting since the shop was inspired by an episode of The Simpsons. Go.

The Doughnut Project

These self-proclaimed obnoxious beauties belong in a museum, and the interior design of the shop looks like it could be one too. Between combos like blueberry and parsnip or olive oil and black pepper, your Instagram caption is as easy as writing the flavor of the doughnut. Go.