Broadway Market Coming to Rocky Point

Simple, healthy and delicious dinner and dessert offerings will turn dining into a multi-act affair in Rocky Point come Labor Day. Broadway Market, set to open in September, will be an innovative farm-to-table restaurant that features organic, grass fed-and-finished meats and artisan pastries.

Shasho Pole, owner of Naturally Grass Fed, and Annie Olenick, owner of Something Sweet Dessert Shoppe, met at the Rocky Point Farmers Market a few years ago. After getting acquainted with one another, they realized that they could be much more successful as a team. They closed their individual farm stands, reopened as one “dinner and desserts” tent and are now planning to start a business together.

“We were selling our wares at seven different farmers markets on Long Island and we were doing really well,” said Olenick. “But we wanted to find a way to sell all year-long, [which is why] we decided to open up our own brick-and-mortar location.”

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When construction is complete, the 2,500-square-foot space will be a creative, multi-purposed environment. Visitors will have the option to dine at the restaurant or take home items from the butcher case and bakery in the marketplace.

The menu is still being finalized but diners can look forward to sinking their teeth into mouthwatering selections like Philly cheesesteak egg rolls, kielbasa reubens and savory profiterole slider trios. The NGF burger, featuring the organic, grass fed-and-finished meat from Pole’s farm in upstate New York, promises to be a hit. The menu won’t just list options and ingredients.

“When [diners] read the menu, [they] will be able to see where the mint in [their] Mojito came from and where the hog on [their] dinner plate was raised,” Pole said. “We want [them] to know where the different ingredients come from because we want people to feel good about what they’re eating.”

The bakery menu will offer equally tempting selections including a regular rotation of cakes-by-the-slice, macaroons and cookie pies. Specialty items will include eclairs, cream puffs and a homemade donut-of-the-week. In addition to the full-service bar, the owners also plan to serve “fresh kombucha on tap, craft coffee and a complete line of cold drinks.”

Patrons will also be able to purchase items from the “grab and go” cases to take home. The cases will be well stocked with sandwiches, salads, soups and chili. Many of the menu items, including flatbreads and baked goods, will also be available.

The vibe of the new space is a work in progress. The owners hired an interior designer to meld the different concepts together.

“We’re not just a butcher [shop]…we didn’t want to do all red and black. We’re not just a bakery…we didn’t want to be all pretty and pink either. The concept is an eclectic combination of industrial design with a rustic touch and a healthy splattering of feminine, frilly things,” said Olenick.

The duo also has plenty of fun ideas up their sleeves for when they open including Friday happy hours featuring local seafood and oysters as well as Sunday brunches with a Bloody Mary bar and mimosa flights.

“We want Broadway Market to be a destination with a family-friendly atmosphere,” said Pole. “[People are] going to feel like [they are] in [their] own little world with a complete culinary experience at [their] fingertips.”

The Broadway Market will be located at 643 Broadway, Rocky Point. Patrons can also find their products at the Long Beach Farmers Market on Wednesdays and Saturdays and at the Kings Park Farmers Market on Sundays.

denine anderson-regan

Denine co-writes the award-winning blog, We Know Stuff, with her sister, Daniele. Visit them,, for tasty recipes, fun kids crafts, and family-focused lifestyle articles. Twitter @WeKnowStuff_US.