In the midst of beach trips and fine dining, a stop at a new retail pop-up shop in Amagansett might be necessary for fashionable East End locals and vacationers alike.
Love Adorned, a longtime famous New York City jewelry and lifestyle brand by Lori Leven, teamed up with Mary-Kate and Ashley Olsen’s Elizabeth and James for a summer pop-up series with a twist. During the month of July, Love Adorned’s East Hampton location (opened in 2012) will carry various summer-focused items from Elizabeth and James. Best sellers include soft sweatshirts perfect for a chilly Long Island night and the brand’s candles and Nirvana fragrances. Expect to also find colorful kimonos, eyewear with white frames and vintage-washed tees.
The unique collaboration happened almost by fate after the Olsen sisters mentioned to a mutual friend they were fans of Love Adorned. The friend suggested all three women meet and it wasn’t long before the idea for a pop-up was born. Yet working together makes sense as both brands have similar vibes, including a love for all things vintage.
“There is a shared aesthetic and approach to curating between both brands so it was a natural fit,” said Leven.
But that’s not all. The two brands took their creative vision a step further with an exclusive leather zip pouch hand-painted by artist Jimmy Sheehan. Shoppers can snag the piece at all three Love Adorned locations (there’s also one in Santa Monica) and the Elizabeth and James Los Angeles flagship.
“Jimmy Sheehan is a longtime collaborator of mine and Love Adorned; he works in a wide array of mediums and I knew he would do a great job with this. Each pouch will be different and one of a kind,” said Leven.
The pop-up, which also helps both brands expand their reach, will continue until the fall. In August, Love Adorned will also set up shop at the Elizabeth and James flagship. Elizabeth and James will also head back to New York for another pop-up at Love Adorned’s Manhattan location in October and one more pop-up at the Santa Monica store in November.
“From the beginning it’s been a very easy process. We appreciate a lot of the same concepts and even if we’re coming at them from different directions, that kind of respectful appreciation makes for easy compromise,” said Leven.