Explore 5 Underrated NYC Boutiques

New York City is home to the bold and the beautiful, and boutiques are no exception. Though a trip to Saks Fifth Avenue is a worthwhile indulgence, in a city as big as New York, there are bound to be stylish secrets. These NYC boutiques may not boast fame but shoppers have the fortune of gaining access to unique finds in an intimate setting—a rarity in the nation’s most populated city. Allow me to play the role of Gossip Girl and introduce you to some of the City’s best-kept secrets.

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In Support Of, Manhattan

Preview from our shoot with @hodakatebi, coming soon! 🌱🌞 📸 @aminabellaa

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In Support Of stocks everything from modern dresses to eclectic jewels, making it a perfect spot for an afternoon treasure hunt. Browse around for multi-color Nikki Chasin dresses (either wrap, pleat or mini) and vintage sunglasses that come in an assortment of shades like navy, green and pink. Phone: 646-657-0724 | Address: 250 Elizabeth St Click to shop

The Brass Owl, Queens

The new and improved Brass Owl store front! We love our new sign, thank you @noblesigns!!!!

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Located in Astoria, this vintage store on Ditmars Blvd. has a standout collection of shoes, accessories and gifts. It’s no wonder—owner Nicole Panettieri’s resume includes stints as a buyer for Macy’s and Ross Dress for Less. Upon browsing, there’s no lack of hometown representation with cute totes, ornaments and jewels dripping in Astoria pride. Kris Nation’s Astoria script necklace is a favorite. Phone: 347-848-0905 | Address: 36-19 Ditmars Blvd Click to shop

No. 6 Store, New York

TFW it’s summer but ur thinking about Fall. #comingsoon #no6store

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Flower Power meets edgy at this boutique. Known around the neighborhood for its chic clogs, No. 6 Store’s top-notch clothing collection is often overlooked. It’s a mistake. Inside, shoppers can find everything from leather dresses to elegant silk floral jumpsuits by designers like Christian Wijnants and Rejina Pyo. Phone: 212-226-5759 | Address: 8 Centre Market Pl Click to shop

O.N.A, Brooklyn

The marigold colorway via @mirandabennettstudio this one in the shop only🌾🌞

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Situated in the heart of Prospect Heights, this savvy boutique is home to an array of local and emerging designers such as Ilana Kohn, Samantha Pleet, Courtshop and Loup. In addition to the clothing and accessories, the sale and home products like hand poured soy candles (only available on-site) are fun to browse. Phone: 718-783-0630 | Address: 593A Vanderbilt Ave Click to shop

Sincerely, Tommy, Brooklyn


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Sincerely, Tommy gives shoppers a jolt in all the right ways. The luxury boutique has an in-store café, which serves up fair trade coffee. The finds are just as exciting. Think city-chic with a touch of on-trend grunge in the form of flowy plaid skirts and oversized shearling jackets perfect for transitioning into fall. Phone: 718-484-8484 | Address: 343 Tompkins Ave Click to shop