NYC’s Enchanting Holiday Storefronts

Ah, New York City during the holidays. It’s a magical time and a treat for the eyes with decorations galore. Each year, famous stores get festive adorning their windows with spectacular displays. Peer into these five iconic storefronts for picture perfect holiday cheer.

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The Lexington Avenue store is getting into the spirit with help from The Greatest Showman, an upcoming film (Dec. 20) starring Hugh Jackman, Zendaya, Zac Efron and Michelle Williams. Passersby will see windows that bring the flick’s music to life. Address: 1000 Third Avenue, 59th Street and Lexington Avenue | Phone: 212-705-2000 Click to go


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Macy’s iconic window display helps make Herald Square one of the most magical places in the Big Apple during the holidays. This year’s theme, titled “The Perfect Gift Brings People Together,” features six windows capturing the spirit of the holidays. Catch a glimpse of adorable characters including mice playing in the snow, a polar bear family trimming a tree and skating penguins. There will also be several images of Santa. “As we created these windows, we were thinking about the magic of holiday giving and the importance of being with those we love throughout the Christmas season,” creator Roya Sullivan said in a statement. Make sure to also take a photo of the legendary “Believe” sign. Address: 151 W 34th St. | Phone: 212-695-4400 Click to go

Saks Fifth Avenue

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Disney fans rejoice. In celebration of the 80th anniversary of Snow White and the Seven Dwarfs, Saks Fifth Avenue dressed its windows with scenes from the beloved fairytale. Expect to see Snow White dancing with woodland creatures, the seven dwarfs returning from the diamond caves, and, of course, that poisonous red apple causing all the drama. On Instagram, Saks said it took American Christmas (the company working on the display) more than 12,000 hours to produce it all. The display titled “Once Upon a Holiday” was unveiled on Nov. 20 and will stay until Jan. 20. Address: 611 Fifth Ave. | Phone: 212-753-4000 Click to go

Bergdorf Goodman

The landmark department store is bringing the arts into the holidays. This year’s window display, titled “To New York With Love,” uses creative images to pay tribute to the American Museum of Natural History, Brooklyn Academy of Music, Museum of the Moving Image, The New York Botanical Garden, New York Philharmonic, New-York Historical Society and UrbanGlass. Think: red neon musical instruments and the skeletons of dinosaurs with rhinestones. Address: 754 5th Ave | Phone: 212-753-7300 Click to go

Tiffany & Co.

Tiffany sparkles even more this holiday season as each of its windows features a bejeweled festive scene. “A Tiffany New York Christmas” showcases trees decorated with diamonds, a glittering chandelier and mini Tiffany Blue Box wreaths. Address: 727 5th Ave | Phone: 212-755-8000 Click to go

anna halkidis

anna halkidis

Anna Halkidis is a senior web editor at Long Island Pulse. Feel free to reach out at or on Twitter @annahalkidis.