Go Bold on Beauty With Color of the Year

It’s time to bring the color of the year into your beauty routine. Pantone Color Institute—aka the authority on color—announced Ultra Violet as the color of 2018. The royal hue is a bold color often associated with individuals pushing boundaries. Allison Berlin, founder and stylist at Style Made Simple, shared the best ways to incorporate the statement-making color into beauty regimens.

Related Content: Pantone’s Counterculture Color of the Year

Lip Color


Ultra Violet is in the center. image: facebook.com/tomford

A simple and commitment-free way to give Ultra Violet a spin is with lip color. “Many of our clients feel the urge to be a little bolder and are more open to experimenting with color leading up to spring.” A soft swipe of this shade adds edge for any occasion. She recommends: the luxe Tom Ford lip color.


Depart from the traditional black or brown shades and introduce a little more color into your daily beauty routine. “Plus, this purple really makes green eyes pop.” She recommends: Makeup Forever in plum.


Create a striking and glamorous effect with a colorful cat eye. Berlin suggested swapping out your brown or black eyeliner for Ultra Violet liquid liner. “This is definitely a conversation starter when you’re looking to mingle…or just be the envy of friends.”


Statement nails are another trendy way to bring color into your routine, especially when your outfit is centered around a neutral color palette like soft grey or winter white. Berlin is a fan of Zoya nail polishes because they are non-toxic. She recommends: the color Serenity from Zoya or getting an exact match from Butter London.


One of Berlin’s favorite accessories that help make any outfit trendy are a fresh pair of sunglasses. To get out of your comfort zone and add a little mystery, try a pair of royal hued sunglasses from Fendi. “They are also a perfect hack for days on the run with no time for eye makeup.”