When it comes to summer style, Diana Son is all about breathable, washable pieces. All her seasonal favorites are on the racks of her lifestyle store Field of View in Woodbury. Think high-quality cotton, linens and lots of white that can take you from the beach to a dinner date.
“[The items] are classic,” the Huntington resident said. “You can wear them again and again without throwing them out and replacing them every season.”
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Despite her passion, the Parsons School of Design graduate didn’t plan on opening her own store. She worked as a designer and pattern maker before moving back to Long Island to take a break from the industry about four years ago. But she noticed her hometown was lagging behind in terms of style. “There was a missing segment to the market as far as wearable, everyday fashion that’s higher quality and not mass-produced,” Son said.
In October 2016, she launched Field of View to fill the void. The clothing boutique focuses on American-based ready-to-wear items, most of them produced in Manhattan’s Garment District or downtown Los Angeles. Any items she sells that are made outside the country use ethical, fair manufacturing processes. That includes woven leather goods from India and Peru. Field of View also only sells brands owned and designed by women. “Aesthetically I am drawn to them and they are all companies and women that I admire,” she said.
This summer, expect to find a variety of T-shirts, button-down shirts, as well as caftan and sheer dresses that work well over a bathing suit or with a slip for a night out. They are perfect for a weekend in the Hamptons, which is what many of her customers shop for, she said.
There are a variety of accessories to boot, including beaded bracelets, open-toe sandals, home goods like candles and bags. The latter, especially, are one-of-a-kind. There are ones from Kempton & Co., a Brooklyn-based company that uses vintage U.S. postal carrier bags to create totes and pouches. Another best seller is Remember Me Green’s tote bags made from recycled vinyl billboards. “Vinyl isn’t biodegradable and it ends up in landfills,” Son explained. “[The brand] takes these billboards, cleans them up, fashions them into bags and gives them another life.” She suggested pairing these spacious vinyl bags (they fit her laptop!) with cutoff or cargo shorts and a T-shirt.
But no matter what pieces customers leave with, they can guarantee the experience is about more than fashion. “Every brand that I sell has to have a story or a component where they are giving back,” she said. “I feel it’s important to have a point of view and support other businesses and women that are doing something meaningful as opposed to it just being about commerce and sales.”
Field of View is located at 7943 Jericho Turnpike in Woodbury.