THE LOLË WHITE TOUR AT THE PARRISH ART MUSEUM IN THE HAMPTONS:
A YOGA BENEFIT FOR COMMUNITY WELLNESS

Lolë, an activewear brand inspired by well-being, will unroll its signature yellow yoga mats at the Parrish Art Museum on August 27, 2014 to benefit the Museum’s Community Partnerships Program and Urban Zen Integrative Therapy Program at Southampton Hospital. This exclusive event will unite 300 yoga enthusiasts, celebrities and socialites such as Rob and Sheryl Lowe, Missy Hargraves, Donna Karan and more, all dressed in white, as part of the LOLË WHITE TOUR, a six-city yoga tour dedicated to peace.

The Hamptons session will be guided by Colleen Saidman Yee and Rodney Lee. Saidman Yee, named “The First Lady of Yoga” by The New York Times, co-owns the Yoga Shanti in Sag Harbor and Manhattan with her husband, Rodney. He stars in over thirty instructional videos and DVDs and has written two books on yoga.

“We’re thrilled to host this yoga benefit at the iconic Parrish Art Museum,” said Nathalie Binda,
VP Marketing at Lolë. “Lolë loves to give back and the Parrish’s serene galleries are an inspiring place to share the last days of summer while supporting some important community wellness projects.”

The Lolë White Tour at the Parrish is shaping up to be the final feel-good event of the summer:
• When: Wednesday, August 27, 2014 – Doors open at 6PM, the session begins at 7PM
• Where: Parrish Art Museum – 279 Montauk Highway, Water Mill, NY 11976
• Instructors: Colleen Saidman Yee and Rodney Lee
• Cost: $100 per mat
• Purchase Tickets: www.lolewomen.com/hamptons

The Hamptons benefit is part of the Lolë White Tour, yoga sessions dedicated to peace in magnificent museums in major cities. New Yorkers first experienced the tour at the MoMA in May for a breath-taking event to launch the Lolë New York Atelier in Soho.

Since the Lolë White Tour began in 2011, it has united yoga enthusiasts all around the world,
all dressed in white, the symbol of peace. The 2014 tour began at the Museu Nacional D’Art de Catalunya in Barcelona in April. Throughout the summer, it has shared the magic with Toronto, New York and Montreal.

ABOUT LOLË
Lolë, a Montreal-based activewear brand, is inspired by well-being. At Lolë, well-being is a lifestyle based on a healthy blend of urban living, the great outdoors and physical activity. We love to move… and it shows! Our innovative, feminine and versatile designs step stylishly from the studio to the street with technical finesse. Lolë is available in over 1,700 outlets worldwide, in Lolë Ateliers—including the Lolë New York Atelier in Soho—and online at www.lolewomen.com

For photos, interviews and information, please contact:
Dana Tuchman-Kaynes, dtuchman@nulltractenberg.com, 212.929.7979
Kate Jacobsen, kjacobsen@nulltractenberg.com, 212.929.7979