Rallye Motors Embraces 2D Technology in New Campaign

CONTACT: Regina Lupo
Long Island Pulse Magazine
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Rallye Motors Embraces 2D Technology in New Campaign

PATCHOGUE, NY, August 16—In the August issue of Long Island Pulse Magazine, Rallye Motors, the region’s premier auto group, sponsors the magazine’s Portrait of a Supercar segment, which highlights Mercedes latest haut sports vehicles.

Located in Roslyn, NY, the luxury dealership fits perfectly with Long Island Pulse Magazine’s demographic. The magazine’s affluent readership will now be able to interact with the branded content via cell phone. Portrait of a Supercar is a profile of a different supercar each month, written from the car’s perspective. During the three month Rallye sponsorship, a 2D barcode at the bottom of the page can be scanned with cell phones to take readers to a Rallye web page where the brand can directly engage consumers, collect information and track behaviors.

“We are thrilled that Rallye has joined Long Island Pulse to promote their luxury dealership,” said Nada, Long Island Pulse Publisher. “Rallye is the absolute in automotive perfection, so it is a natural fit for our Portrait of a Supercar segment. 2D barcode technology allows readers to access more Rallye information instantly via cell phones. The combination of the magazine, new technology and a luxury brand is exactly what our discerning, consumer-oriented region is looking for.”

Long Island Pulse Magazine is the largest magazine on Long Island, owning the Gold Coast, Hamptons and boutique communities. The magazine is read monthly by 35-55 year old affluent professionals and has an ABC audited circulation of 100,000 copies monthly, qualifying the title as one of the largest regional magazines in the country. The magazine has been using the NeoReader platform of 2D technology since October 2009, when it launched as one of the first titles to fully embrace the new media.

For more information, contact Regina Lupo by email at {encode=”regina@nulllipulse.com” title=”Regina@nulllipulse.com”} or visit lipulse.com